Entries in work (5)

Friday
13Nov2009

Guy Writes: Flu Season Wisdom

Last Thursday, I went to bed with intense fatigue and a raw, cutting sore throat.  I stayed flat on my back all of Friday, Saturday, and Sunday with fitful nights punctuated by trips to the kitchen to gargle with warm salt water.  Finally, the light fever that had accompanied the fatigue lifted, and while even a brief journey off the couch left me weak, yesterday I could tell that the body was on the mend.  Today, incremental improvements in the same direction—I managed to take a shower, cook the morning oatmeal, and make coffee before needing to lie down again.

Through this extended bed rest, I listened to the audio version of “The E-myth Revisited,” a business book that I first picked up five years ago.  Hearing the gravelly voice of the author talk about the importance of “working on your business, not in it,” I could see the need for a change of structure in my own life.  Namely, due to the farm’s demands and my own penchant for satisfying others’ needs, I have fallen back into the trap that ensnares countless small businesspeople:  the trap of working endlessly just to keep up with the work.

Some would argue that a heavy workload requires such a call to arms.  After all, businesses have real needs, and isn’t the way to meet those needs to jump in the trench and get on with it? 

True, but an important distinction should be made regarding the exact type of work that is called for.  The E-myth divides tasks into two kinds of work:  tactical and strategic.  Tactical work relates to the work on the ground—the movement of resources, the gearing up for a big sale, the hiring of a summer staff, balancing the books.  Strategic work relates to maps, paper, and models—the planning of a business.  Strategic work means thinking about questions such as:  How do we grow?  What level of capital will we need in three years?  In five?  What information systems do I need in place to gather business data?

Typically, the tactical work is the easiest to focus on and in some ways the most rewarding.   It feels like real work, its effects can be readily seen.  A new water line is installed.  The pallets and cardboard at the fruit stand have been organized.  The high-tunnel has new end walls.  It’s no wonder I’ve been swept into this strong current.

But the critical reminder that this illness with all its flat couch time has brought me is the importance of the strategic work.  When will we plant more grapes?  When will the market expand?  Where will we increase our wine production?  How will we weave foodservice into the winery?  And that learning center we’ve been dreaming about, how far off is that in the plan?   In short, the strategic work asks questions related to where the business is going and how it will get there.  Steven Covey calls this “Beginning with the End in Mind.”

Answering these questions, or at least starting to ask them, requires time away from the din of the front lines, time for quiet thought and the scribbling of notes.  And given the complexity of our business, I am seeing that it isn’t enough to do this occasionally—say, every winter when a snow-storm sets in or a wicked bug lays me low.  If I want to continue to evolve the farm, and improve its elegance of operation (right now it runs a little crazy), more strategic time is required.  Regularly.  So, from my sick-bed, I am envisioning a weekly ration of a half a day of strategy.  I’m picturing this away from my office and the farm, in a place unencumbered with the papers, projects, and problems of daily life in the business.  Maybe the library?  Or a coffee shop?  We’ll see.

Some of you reading this are invariably involved with small business.  I’m curious:  how has this tension between the tactical and the strategic manifested in your own life?  How have you managed it?  What structures did you create to better help you focus on the strategic?  Did they work?  I’d love to hear from you on this front.  Please, send me an email and I’ll share some of the major themes later this winter with the farm community.

Until then, I’ve got some new work to get under way.  That is, just as soon as I have enough energy!
 

Friday
13Nov2009

Field Report

We’ve been blessed with plenty of good, sunny working days this fall.  The first week of November brought our final harvest days in the orchard.  After starting with cherries in July and moving through all those lovely peaches, nectarines, and apples, we finally reached the last piece of fruit to harvest:  the Pink Lady apple.  A few years back, I grafted a row over to the Pink Lady and have been really pleased with the apple.  I love it sweet-tangy flavor and its ever-present crunch.  We picked enough to sell them through the winter, so if you need apples, don’t hesitate to drop us a line.  This past season we were enjoying Pink Lady apples on our morning porridge all the way into June, so yes, it’s a good keeper!

Harvest hasn’t quite wrapped up in the veggie fields yet.  We are still harvesting collards, kale, cabbage, carrots, broccoli, and parsnips from outside.  We are even still getting some salad mix and head lettuce from our outside beds—those beds we have protected with row cover to mitigate the cold a bit.  And then there’s our high tunnel.Walking inside our high tunnel is like walking into spring—you open the door and your nostrils fill with the warm, fresh scent of active soil and greens growing.  In the morning, the condensation falls from the poly-film ceiling like a gentle rain.  Beets, spinach, lettuces, broccoli, kohlrabi, collards and kale—all so lush and verdant you feel like you’re in a different land.  We’ll start harvesting these greens when the ones outside are spent.

And who’s enjoying all these crops?  The lucky few members of our winter CSA are still picking up weekly boxes of food.  And we’re still selling plenty on the weekends when the market is open.  Campbell’s restaurant is still making arugula salad with our greens.  Holden Village is also enjoying some of our squash and carrots. 

Jesse puts up fence on our new, expanded goat pen above the market.November also means time to get to work on the projects we don’t have time for during the season.  So far these have included:  Expanding the parking at the market for easier access for RV’s and trailers;  moving our goat pen up the hill and expanding it six-fold (the new baby goats next year are going to love that!); and getting to work on some videos!   Our retail manager Scott was a broadcasting major in college and we’re taking advantage of his skills.  Check out new videos on planting garlic and cider pressing!
 

Tuesday
06Oct2009

Rachel Writes: Farming with Baby

I used to work 50 plus hours a week outside in the garden.  I was willful and active, energetic and independent.  I did what I pleased and what I saw needed to be done, as immediately and quickly and thoroughly as I could.  Pregnancy (especially morning sickness!) slowed me down some, but I continued to work through it.  Even on my due date, the day before I went into labor, I spent a long day in the greenhouse potting up tomatoes.

Now everything is changed.  When little Jessie came into our lives last April, I became for a while something of an “armchair farmer.”  I would sit in the house, with Jessie on my breast, going over plans and notes, researching issues on the internet, ordering supplies…and then talking on my cell phone to Renae up in the field who put everything into action.

There are several things that have made it possible for the veggie operation to continue to run even with a little baby in our family.  First, we made a great hire when we found Renae Haug to manage the market garden.  She came to us with only one year vegetable growing experience, but with the talent, will and energy to step up and do the physical work that I could no longer be counted on to do.  Even better—Renae has committed to stay on with us in 2010! 

Second, we were lucky in the baby lottery.  Jessie has an extremely mellow temperament and for the most part is happy to fit her needs into our busy schedule.  She’s also a pretty good sleeper, allowing us to avoid the chronic sleep deprivation that many new parents confront.

We have also had an incredible amount of support from family.  Guy’s grandma Jessie (little Jessie’s namesake) comes over to the house to baby-sit two mornings a week.  Grandma Linda (Guy’s mom) also comes up once a week to baby-sit and help with housework.  Grandpa Denny and Grandma Jaclyn live right here on the farm and make sure they get their baby time in too.  Having a baby in the family has a way of inevitably bringing extended family closer together.

The times when we don’t have a babysitter, little Jessie gets plenty of time out on the farm.  I “wear” her a lot in a baby carrier called a Mei Tai.  It’s a traditional Thai carrier, a simple square of cloth with straps on the corners.  I can tie her on my front or on my back in the Mei Tai, and she’s held close enough to my body I can manage most of the farm work—at perhaps a slightly slower pace.  She sleeps contentedly or watches over my shoulder.  When she starts “talking” I slide her out of the Mei Tai and maybe let her kick for a bit in the clover.  When I have to do tractor work, Renae will watch her or we’ll call in Guy to put in his Daddy time.  Guy likes wearing her in the Mei Tai too and has been seen riding around the farm with her on the Honda 110 motorbike—while talking on his cell phone!  This was enough to get a talking to from Grandpa Denny.

With Jessie here, my role on the farm has significantly changed.  I used to be the vegetable grower and CSA manager and that’s where my duties began and ended.  Now I do a little bit of everything, fitting it all in between feedings and diaper changes.  I help out in the market when I’m needed and put in a shift in the winery once in a while.  I am doing more of the marketing (writing newsletters, sending out emails, keeping our web presence up-to-date) and all of the bookkeeping for the farm.  I do some of this office work when Jessie is napping, or playing on the floor next to me.  When she needs more closeness than that, I strap her on my back and bounce on the yoga ball while working on the computer.

Having a baby in my life has forced me to slow down.  It’s taught me that sometimes there’s more important things than getting This Job Done Right Now.  Farm work used to be what I lived and died for, but now I have a much less intense attitude toward it.  What gets done, gets done.  What doesn’t, well, we do our best.  Right now it’s time to cuddle with Jessie and coax out some of those unmatchable smiles.
 

Tuesday
18Aug2009

Guy Writes: Serve First

Every so often, a simple and elegant concept enters my life and I’m left completely altered.  In 2001, back when Dad was struggling to keep the farm and I was struggling as a freelance videographer, a friend gave me a copy of a paper on sustainable agriculture.   In those few pages, I found not only the gumption to co-create the documentary Broken Limbs which explores the ideas of sustainability, but ultimately the clarity to return to the Sunshine Farm and put these ideas into practice.

Back on the farm for six years now, I have learned a great deal about running a business, about retailing, wholesaling, and maintaining good books to keep it all straight.  But my biggest lessons have come in the arena of relationship.  How can I best lead?  How can I best motivate?  When is praise appropriate?  Criticism?  And to what degree with both?  These questions and more await each morning as the crew and I set out to work. 

Along the way, the few books on leadership and management I’ve read have left me unimpressed.  Too often the approach revolves around reaching some goal, around accomplishing the work-at-hand, but without giving much, if any, attention to the deeper question of ‘why are we doing this?’ 

But this spring, while drafting our vision and mission, I stumbled across the concept of Servant Leadership in a copy of a fruit industry magazine.  The article discussed how an apple grower in the Columbia Basin had built his entire business around this paradigm.

I knew in that moment I had found my leadership tribe.  Just as in 2001 when I first read about sustainable agriculture, I could sense the intrinsic validity of this leadership approach.  

Servant Leadership answers the ‘why we work’ question in two simple words: to serve.  Not to create widgets or to make money, not to advance up the career ladder or even to express ourselves with our talents and gifts.  These are all part of the experience, but ultimately, if they don’t add up to service, they don’t add up to much.

On one level, this is no insight at all.  The Nordstroms championed the paradigm that the customer is #1 decades ago.  But Servant Leadership is far more than just the making the customer happy.  It recognizes that good service to the customer extends from the front line cash register all the way to the owner or shareholders of the company.  Try to fake it with anything less systemic and you may reach short-term goals, but the long-term integrity of the business will suffer.   

It was this context that grabbed me last spring: a company-wide focus on serving each other as we all work towards growing and selling fruits, vegetables, and estate wine.  A week after reading the article, I downloaded an audiobook from Audible by James Hunter and started my education in Servant Leadership.

Mr. Hunter argues that an organization built upon service inherently attracts employees who are working not only with their hands and bodies, but also with their minds and imagination.  He calls them ‘head-down’ employees (versus ‘neck-down’), and they are workers who not only show up physically every morning but also bring their creativity and problem solving abilities to the game.

Hunter goes on to point out the difference between a relationship built around power and one built around authority.  A power-centered leadership style involves the neck-down crowd.  Think king/serf or master/slave; when the former speaks, the latter jumps … or else.  But a relationship built around authority is different.  Individuals respect the authority of a manager or boss, not because he shouts the loudest or has the power to hire and fire, but because he or she exhibits a consistency and a caring for both employee and organization.

This stuff is tricky to write about because we all have room for improvement.  I feel like I’m just beginning my work in this area.  But it is never hard to see where to serve.  As an employer, I aspire to provide a stable employment base that can be a cornerstone in an individual’s prosperity.  Part of this involves creating more year-round employment opportunities on the farm, better living-wages, and basic health insurance coverage.  There is plenty to be done. 

The paradigm of servant leadership speaks to me because it puts the bulls-eye on what matters most – helping others.  I look forward to integrating this paradigm deeper into our organization.  The effects on our business – serving you with the best in locally grown and produced food and wine – I can hardly imagine.

Tuesday
21Jul2009

Guy Writes: The Real Work

Sometimes my job is really frustrating. Sometimes it is all I can do to keep the frustration from spilling out and polluting everyone around me. Sometimes the condition persists for days, one moment after the next, with me, all the while, breathing in and out, riding it out (hopefully) like a wave.

After a while, I start to wonder if I am really doing the right type of work in life. Is this really my “path”? Should work really be this hard? Sometimes, I wonder if those types of people who chirp on about how they “love their work” ever experience such frustration. I wonder if they know the gnawing power of doubt as it eats away at self-confidence. I don’t know.

But I do know this: I love my work. For all of its frustrations, for all of its battering, I couldn’t imagine doing anything else. There is a deep sense of purpose in growing food, a sense of purpose that can transcend weariness, fatigue, frustration, and yes, even doubt.

Which is not to say this transcendence is easy. In the middle of tough times the only thing I know is that it hurts: I’m tired. It hurts. I’m weary. It hurts. I’m angry. It hurts. I’m insecure. It hurts. Until finally, at the end of the day, when the sun has finally gone down, I sit on the front porch with my hurts and ask, “What is all of this about?”

And usually the clarity returns. Calm lake. Periwinkle sky. Good food for generations. Local agriculture. Service. Off to bed.

Sometimes the redemption comes a little earlier in the day. On Monday, I listened to an interview of Matthew Crawford, author of “Shop Class as Soulcraft: An Inquiry into the Value of Work.” Crawford earned a PhD in philosophy before realizing that his work was not within the mind and academia, but with his hands and the machine shop. Eight years later, after building a successful business fixing motorbikes, he has written “Shop Class” to explore the theme of work.

The interviewer asked Crawford if he was fulfilled in his work. His response, in all of its honesty, fell like a cool spring shower all around me.

“Fulfillment would be too strong a word,” he said. “The work is often very frustrating. There’s a lot of cursing involved.

“And then there are moments of elation when you solve some problem . . . and you feel like you are three inches taller.”

At that moment, I happened to be in a pretty frustrating place. Farm work seemed to be anything but fulfilling. To hear this fellow talk about his own work-a-day reality in simple terms helped blow off some of my own pressure. He feels like I do. This must be normal.

Now, with a few days’ repose, it’s tempting to be glib; to write about how frustration and elation are both a part of a work day’s ration, how I welcome both equally with the new day sun.

That may be the desired outward appearance, a saint’s equanimity in the midst of the changes of life. But lets face it, inwardly, it’s a different story.

Anger brings elevated blood pressure, a shortening of breath, and a host of judgments and condemnations to the mind. Elation is the opposite. A relaxation, a blissful high, a loosening of one’s grip, sometimes too far.

The real work of work would seem to be gracefully navigating between the two.